Bodegas Ferrera
About the project
Bodegas Ferrera
ABOUT THE PROJECT
Bodegas Ferrera is a family business with over 80 years of experience in the viticulture sector. Located at an altitude of 1000 meters in the Güímar Valley, their vineyards are cultivated organically, resulting in excellent wines recognized nationally. Additionally, they offer oenological experiences and have tourist accommodation.
OBJECTIVES
Redesign the website to improve its appearance and usability, making it faster, more attractive, and intuitive for the user.
Develop a professional eCommerce platform: marketing their organic wines, craft beer, oenotourism experiences, and organic farm.
Reinforce the Digital Marketing strategy, activating areas such as SEO, CRM, and Paid Media.
Achieve a higher influx of customers in tourist experiences at the winery.
ACHIEVEMENTS
+ Development and implementation of a global marketing strategy
+ Over 6,000 visits to the website in 4 months
